ethtio.info

Careers, job opportunities, vocations, and ministry are all ways in which we as individuals search for personal fulfillment. All of these are productive activities in which we can apply our talents interest and passion. In society today, the purpose of dedicating yourself to a job, career of vocation has been misrepresented.It is a common response when you ask some one why they are in a particular job, or have a particular career, that their choice was because of money. People find jobs they like for money, and people stay in jobs they don’t like for money.Many who propel their lives with this ideology find a void in their lives. Money is a great way to measure the value you generate to society but is not an end in itself.Money is just a tool used for measuring the amount of value you bring to peoples lives. As a business owner you can generate value for your clients by offering them solutions to their problems while building communities of dedicated professionals.It is easy to see why business owners make a lot of money, because they bring a lot of value to those around them.Solving the problem of discontent or dissatisfaction with your job or career could be as simple as redefining what you do or you can look for personal fulfillment in something else.One common mistake people do when searching for professional fulfillment is being self employed. When you become self employed you are your own accountant, manager, labor, customer service, sales department, loss prevention, and attorney in some cases.People go in business for the love of the service and value offered to others, not necessarily for the love of all the paperwork involved with it.There is a solution for those looking for personal fulfillment that does not involve the investment of buying, starting or operating a traditional business.The solution lets you focus your time and energy on what is most important and that’s generating value for people, without having to worry about all the overhead.Does this sound too good to be true?It isn’t and the solution has helped millions in many different forms.The solution is Network Marketing.Why Network Marketing? – Network Marketing has developed into a billion dollar industry since its humble beginnings in the 1950′s. Amway and Avon, together, are worth almost 20 billion dollars and many other companies gross between 500 million and a billion dollars yearly as we speak. The reason is not simple but can be broken down.First and most superficially, the business model makes sense and this is the first reason why Network Marketing works. Why Network Marketing works is because Network Marketing companies cut out all the advertising and offer the people referring their product or service the money instead.Simple enough right? I mean, the traditional corporate companies throw up millions of dollars in the air (in forms of advertising and middle man costs) and expect it to rain down customers. Does this work, OF COURSE! But wouldn’t you rather have a chance to make money doing something you are going to do anyways, which is refer a product!Isn’t it human nature to refer something when it is good? YES! Isn’t it conscientious for a company to offer you money for this? YES! And that’s why Network Marketing is a solution for many problems! Besides, how many people know about the gecko that offers car insurance and don’t buy his insurance?The second reason why Network Marketing works is a little deeper. People throw money away in afflictions for the purpose of being a part of something, or having something to talk about with their peers.Seldom is the opportunity where their much adored affliction pays them with something other than a good way to pass the time and that’s usually only where gambling is legal.When people are introduced to the Network Marketing opportunity either they see that the business model makes sense or they join for this second reason.They see an environment where goal oriented professionals meet and celebrate communion in a healthy positive and upbeat environment with the plus side of being able to make an extra buck. While many people spend most of their day at a job with only evening television programming to look forward to, Network Marketing offers people the opportunity to get out, meet and celebrate life with friends while making more friends and making an extra buck!The Third reason why Network Marketing works is because it’s based on a social revolution dating back to ancient times. The wisdom of our fore fathers still resonate in the culture of Network Marketing, as they spoke words of liberation among the oppressed and those subjugated by Pharos, Cesar’s other god kings and their governments. They spoke their wise words which has at the heart of the message the UNMEASURABLE VALUE OF THE PERSON and sent out the liberated with the words, “go forth and make disciples of the world” and so two by two, they went out and their liberating message is carried out by those still committed to this mission.This is why Network Marketing works.A mission that speaks to the person and tells him/her that their is no reason why you should feel like you aren’t allowed to be fulfilled as a person. People are attracted to Network Marketing because they feel encouraged by, not only the message, but by the example leaders in the industry demonstrate in service of one another.Network Marketing offers, without regards to their race, color, creed, nationality or economic situation, the opportunity to achieve their dreams through a vehicle that is meant to provide the financial means and the personal growth for an equal platform for everybody.This opportunity and its concept attracts the most committed and sincere servers of humanity. The leaders and leadership of the many Network Marketing companies are truly committed to the success of the people that marry their lives and dreams to the industry.Is there bad people out there taking advantage of others that make people ask why Network Marketing has a bad rep? Yes.Is any industry, charity or organization free of rotten apples? NO!The reason why Network Marketing has a bad reputation is far from objective and is nowhere close to reality.The bursting of the real estate bubble and the victimizing of the subprime markets by mortgage companies is exponentially worse than all lawsuits in all Network Marketing history put together. What Bernie Madoff did in the securities industry is exponentially worse than any bad rumor about why Network Marketing has a bad reputation. I’ve been in the construction industry for over half my life and all the things I’ve seen makes Network Marketing seem like Zion.- The causes for these problems eludes to a greater cultural problem that many Network Marketing companies are dedicated to fix through responsible consumerism.So why Network Marketing has a bad reputation? I can’t be sure but I can give a pretty good idea. It may be because its unconventional. It’s weird for people to see so much positivity and generosity.It’s weird for people so depending on their jobs for financial security and only have their jobs to fall back on (so much for security) to see that others are brave enough to live and fight and hurt for a dream or a purpose.It’s weird to many that so many people will get together and cheer someone on that isn’t wearing a football helmet.Misery loves company and when you are up in the clouds some one down on earth is eager to reach for your leg and drag you down with them.All the bad news about Network Marketing comes down to rumors of a lawsuit or a cousin that lost his shirt because of a company. Aren’t there lawsuits in any business? You should be afraid if you were to here that there is no such thing as lawsuits in Network Marketing. Who would want to sue somebody who doesn’t make any money?Network Marketing will continue to grow and flourish as more product companies find that leveraging people and their relationships at a share in the profit is the best way to establish their brand, especially with the availability of social media that has refined free advertising.As a manufacturer, would you like to pay 1 million dollars in media and advertising for the chance of getting customers or would you rather pay a commission for every product sold without having to gamble with your money? Yes, a bird in the hand beats two in the bush. And this is why Network Marketing is so attractive to many business people.Not all Network Marketing companies offer you the same opportunity. Some offer massive bonus’ for recruiting and sell you the dream of one day having enough residual volume in your organization to be able to receive a worthy retirement. Network Marketing companies that serve this model are companies that offer telecom or energy services.The reason why most in those companies don’t ever make any money is because there is very little residual paid out and qualifying for that small percentage is tough in those companies. – the lure of people getting paid for something they are going to do anyways, which is pay a bill, does not stand in the face of reality when IF you qualify for the residual, it is pennies that are being paid out.Other companies offer a product through a binary compensation plan which is great for professional recruiters and marketers but it is very difficult for your average Joe to make a buck.The most profitable companies offer the personal development and an environment that allows you to succeed, probably not in the Network Marketing company you are in but through the interaction with those involved in your company you become a better professional and more effective as a person. This takes years of building and growing with those in your organization.Every rare once in a while there comes along an opportunity with the right product, right direction, right ideals, and the right compensation plan that shows exactly what the ownership is thinking. These opportunities are few and timing is of the essence. So the famous saying goes, the t in timing is bigger than the t in talent.The real opportunity is when a company is conscientious about their reps and about the message about giving everybody a chance.A company who has a real product that provides a real service of real value, and a compensation plan that is transparent enough that it gives you a clear idea of what the ownership is thinking.A company that offers you all the educational opportunities to refine yourself as a person while paying you what you deserved for the time you dedicate representing them and living their opportunity.

Almost everyone nowadays wants to have his very own profitable home internet marketing business that can ease his financial burdens and help him sail smoothly through the ravages of the global financial crisis currently engulfing the economies of the world. Understanding of the ABCs or fundamentals of internet marketing is essential to the success of any online home business.Internet MarketingDifferent people of different profession and stature have view internet marketing in different perspectives. People in one hand consider internet marketing as simply the act of placing banner ads or inbound links on other websites. On the opposite hand, there are many companies claiming that it is the secret to exponentially increasing one’s wealth overnight. Caution should be exercised however, because most of these many companies only try to make you buy some sort of internet marketing program that they proclaim will make you rich by morning.At the present, internet marketing or online marketing has successfully evolved to a higher stage which now involves a combination of many components a business can utilize to increase sales regardless whether the said business is being executed fully online, partly online, or fully offline. Internet marketing is fully discretionary and it can’t be fully said that it is strictly needed for success but its recent popularity has caused those who don’t use it get left behind by those who do. It can provide a vast and unique competitive advantage to any company. It is for this reason that some companies even rely purely on online marketing to promote their business, its products, and services.Internet Marketing ObjectivesInternet marketing is being employed to make use of the Internet to do at least one of the succeeding:1. Communicate a company’s message about itself, its products, or its services online.
2. Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
3. Sell goods, services, or advertising space over the Internet.Internet Marketing ComponentsInternet marketing is made up of many components which may be summarized into the following:1. Making a business website and getting it launched and published over the Internet. It may consist of text, images and possibly audio and video elements that broadcast the company’s message to visitors, informing current customers and prospects of the features, benefits, and value-for-money of its products and services. The website may also include additional features that extend its capabilities like the ability to capture and store leads from potential customers or the function to directly sell a product or service online. A website may very well be the best way to establish a company’s own internet persona and business entity. Websites can always outperform their offline equivalents – brochures and mail order catalogs.2. Marketing a website over the World Wide Web via search engines otherwise known as Search Engine Marketing or SEM is the process of helping a website shop up in the top search engine pages whenever one makes a search with certain defined keywords through search engine optimization or SEO, pay-per-click or PPC advertising, or pay-for-inclusion or PFI advertising in which a website is listed in online website directories, the same way as with yellow page listings.3. Email marketing is the technique of getting information about a product or service out to customers or getting feedback from customers about a product or service through the use of emails. Email addresses of customers or potential customers can be collected through the use of the company website or purchased from lead generation specialists. Email marketing is simply the online version of direct mail marketing. There are different methods that can be utilized to do this form of online marketing like the regular distribution of newsletters or mass mailing of offers related to the company’s product or services.4. Banner advertising is the online marketing equivalent of the traditional ads in newspapers and magazines. It is the free placement of ads on a website usually known as free ad directories.5. Online press releasing is the placement of a newsworthy story about a company, regular distribution of newsletters or mass mailing of offers related to the company’s product or services on online wire service or online press release directories.6. Blog marketing is the process of posting comments, expressing opinions or making online announcements in a discussion forum or blog directory that can be done by hosting your own blog or by comment and link exchanges with other blogs whose content is related to your product or service.7. Article marketing involves the syndication or online publishing in article sites or directories of freshly written or unique articles that tackle things related to your business, products, or services. These articles have the potential to spread and circulate over the internet since online article hosting services allow the re-publication of articles so long as all links in the articles are maintained. Traffic boost can be the primary result of article marketing, together with the promotion of your brand to a wider audience through the syndication of these articles.Internet Marketing and Home Business
A website is an element that all internet marketing components, prospective customers, and clients anticipate a business to have. Through the years, having a website has become one of the best ways to get a consumer’s trust and interest in a company and its products and services. Having no website may even cause a prospect to lose interest and head to a competitor. Up-to-date information available 24 hours per day, 7 days a week something that can best come from a website. And the all-encompassing use of online means has cased many prospects to decide to transact only with companies that have a good and useful website.Engaging in online marketing and having a website is so comprehensive in scope that it can benefit even a business that only has very local customers like a single location food store or clothing store. Internet marketing offers a very cost-effective and comprehensive way of attracting customers and it also gives a business a worldwide reach with its own Web presence that can be very hard to get from other methods especially in the case of businesses whose customers are not restricted to ma single geographical area only.A website though in some instances is not a complete necessity, can definitely provide a home business operator various benefits due to the virtual nature of most home businesses. A website can act as a storefront for direct selling of products and services as well as serve as a very inexpensive means of getting prospects as well as clients know what your business does or what products it sells especially to those home-based businesses that do not have a physical location.The internet has been one of the primary drivers that fueled the growth and expansion of home based businesses because it has paved the way for starting and maintaining a web presence with reasonably low cost. It is therefore a must that internet marketing becomes as integral part of your business plan and marketing strategy.Finding the Right Internet Marketing MixDetermining and utilizing the right marketing strategy is essential to business success. Defining the percentage of marketing efforts that should be done online, the needed Internet marketing elements and the amount of focus to be given to the website are all vital to the formulation of a marketing plan that will work. The nature of business, the budget, and some personal traits may all affect the marketing mix. All these, and many others influence the development of an internet marketing business blue print.Using Offline Elements with Internet Marketing StrategiesOnly businesses that transact 100% of their business online can make use of a fully online marketing scheme. All others should utilize a marketing mix made up of both online and offline efforts. Traditional methods can greatly supplement the effects and benefits of web marketing. In fact, there are even businesses that conduct all their operations completely online and yet employ the placement of traditional ads on newspapers and magazines to drive prospects to visiting their website and participate in online transactions with the firm. Perfect examples of business that integrate offline elements as components of their internet marketing strategies are Expedia, Travelocity and Monster.com. These firms shell out huge investments in radio and TV advertising as well as other traditional means of advertising to get consumers visit their sites where the real businesses dealings are being transacted.Develop Internet Marketing Strategies You LikeOnly incorporate in your strategy the marketing techniques you like or those that do not annoy you whenever someone does them to you, because most people probably feel the same way. The most hated marketing tool as regarded by many is spam. This is why many companies nowadays do not include email marketing in their arsenal of promotion methods.Many forget the fact that email marketing does not necessarily mean the sending out of unsolicited emails to every email address you can find. Email marketing can also be accomplished by incorporating a visitor registration webpage on your site. This page then works as a tool to gather email addresses of interested prospects. You can then create a newsletter which you can send to all who have registered in your site. You may also consider updating your newsletter and sending it periodically to your prospects. You may also create a schedule for sending regular emails just to see how your prospects are doing, if your company can be of assistance in any way, or if any of their wants or needs has changed since when you last had a conversation. This is a very efficient way of utilizing email to boost your business promotion even without engaging in email marketing.Your Budget and Internet Marketing StrategyThe budget plays a very important role in any marketing strategy as it lays out which components and techniques you can develop and exploit. A website for example needs you to select a domain name and then register and purchase it from a web hosting service. Due to the growing demand for web hosting services, the competition has greatly tightened and many now offer discounts. There are those that offer domain name registration for as low as $1.99 per year – provided you also purchase other services, like hosting, which is now also available for less than $10 per month. Next is the design and content of your website. Your can design and write your won content or your can hire a graphics artist for the design and a web content writer for the content. You can also opt to make use of the online website builders that can be found all over the internet.After your site is all ready to go, getting it found is the next task, because no matter how good or useful a site is, it is of no value if people cannot find it. This is the point where search engine optimization or SEO comes in. SEO is vital to every website. You can either learn and do the SEO yourself or you can hire search engine optimizers to do it for you.Web content should be search engine optimized from the time it was written. Same goes for the web design as the manner in which a website is designed can either enhance or limit the site traffic it will be receiving in the future. SEO should definitely be a major part of any internet marketing strategy. You can opt to do things faster but more costly or vice versa, depending on your perspective and your budget.Once your website is up and running, you’ll either need to maintain it yourself or outsource the duties to an independent Webmaster to do it for you.Google AdWords and similar pay-per-click (PPC) advertising services can be a good choice as they go easy on your budget due to the fact that you can specify the maximum amount you are willing or able to spend. You also get to decide how much you will be paying whenever someone clicks on your site as well as the limit of how much you will be paying per day. You also get control over whether the pay-per-click ads appear only on major search engines or on other related websites as well. Geographic and time restrictions regarding when and where your ads run are also at your disposal, making the said ads quite easy to update. Real time tracking of the benefits is also possible with PPC services. You can also use images and/or videos with PPC advertising, which may even be less costly than placing banner ads on other websites. You can also, on the other hand, utilize pay-per-click advertising to earn money with your website to such programs as Google AdSense, Yahoo Publisher or Microsoft AdCenter.Tracking the Results of Internet Marketing StrategiesPutting up and operating a successful home-based business is not that easy especially for the average home business operator. Tracking is very important especially when you spend money on strategic Internet marketing initiatives. You should know the effectiveness on such initiatives to be able to make the right decision on whether to go on or discontinue with them. If you are satisfied with the performance of the currently implemented techniques, continue using them. If you are not satisfied, learn from your mistakes. Determine why such approaches did not work and find other means that can work better. Such practice is sure to improve your skills and enhance your chances for success.Your business will mature and grow faster and more efficiently if you know which internet marketing strategies are worth spending your money.Remain patient in tracking the performance of your internet marketing efforts and they will surely pay off. Always keep in mind that effects do not occur overnight and a significant amount of time is usually needed before you can feel the benefits. The same is with revenues, at first your efforts may seem to be in vain but after some time, more revenues will surely materialize.Strategic Internet Marketing Needs to be FlexibleThere are millions of people wanting to succeed with their own home internet marketing business and most of these also engage in strategic internet marketing. It is therefore vital that you make your marketing strategy flexible. It should be ready to quickly absorb changes and necessary adjustments. However, some knowledge, some capable assistance, and a well-managed strategic Internet marketing plan can increase your chances for success.